Stanford Asian Liver Center
As the Graphic Designer for the Stanford University Asian Liver Center, I established new consistent branding utilized for the global JoinJade campaign, an initiative to fight stigma, end transmission, and eliminate deaths associated with hepatitis B.
Throughout the year, I created social media assets and visualized informational pamphlets to provide a comprehensive overview of HBV, prevention methods, treatment options, and resources. Additionally, I created engaging animations, video and static advertisements, and promotional merchandise to increase exposure of the JoinJade campaign's endeavors.
ROLE
Brand Designer
Graphic Designer
TIMELINE
June 2020
— May 2021
SKILLS
Illustration
Motion Graphics
Publication Design
TOOLS
Illustrator
After Effects
InDesign
JUNE 2020 — MAY 2021
My Takeaways
Over my term, I had the pleasure of experiencing plenty of collaboration and expanding my graphic design practice towards a more professional audience. It gave me the opportunity to exercise my creativity, while still staying within brand guidelines and addressing all aspects of the design requests. This position also allowed me to learn how to work in a corporate setting, in which I was not always designing for creatively-oriented coworkers.
I learned the most from creating the Physician’s Guidebook. The editing and refinement process was arduous but taught me the importance of establishing design guidelines and how to design for professional audiences. In corporate settings, I also found that creating low-fidelity drafts was crucial in streamlining my design process and receiving edits. By making simple, yet communicative prototypes, I was able to display my ideas to non-design coworkers to receive critique, without having to fully mockup each design. Maintaining constant communication in a remote work setting was also a very important skill I learned during the internship.