A design with the Innovative Design logo and other illustrations of a camera and computer.

Innovative Design at USC

Innovative Design at USC, also known around campus as InnoD, is USC's premier creative agency of graphic designers, photographers, & web developers. As a student organization of 70+ members, we provide client services for USC organizations and private businesses in the greater Los Angeles Area and beyond! Learn more about us!

WHEN I CO-FOUNDED INNOD AT USC WITH MY DEAR FRIEND GARY WU,

We not only wanted to produce stellar client work across all disciplines, but also build up the budding creative community at USC by emphasizing an inclusive environment and providing accessible design education to all.

COMMUNITY-BUILDING

A tight-knit group of creatives, brought together by a collective desire to collaborate and support one another.

Before I founded Innovative Design, USC lacked a space where creatives could freely collaborate, explore new disciplines, and learn from one another. By founding Innovative Design, it was my goal to bring together creatives of all disciplines, skill-levels, and backgrounds! Through a thoughtful org structure, educational events, and an accessible application process, we succeeded in creating a driven and comfortable space on campus for creatives.

THE PEOPLE OF INNOD

PARTNERING WITH OTHER CREATIVE ORGANIZATIONS

ACCESSIBLE EDUCATION & EVENTS

Design education for all

As an organization, we’re known for hosting large-scale events and workshops open to ALL college students. Every event we put on is free and welcomes creatives of all skill levels. We’ve hosted events sponsored by Figma, such as Riptide and CreateSC which have both attracted 200+ attendees from universities across the country. With the goal of introducing budding designers to the UI/UX design process and industry professionals, each event provides helpful workshops and amazing panelist speakers. 

RIPTIDE SUMMIT

CREATESC DESIGNATHON

SWATCH SERIES WORKSHOPS

CLIENT WORK

Providing professional services to real-world clients

The main draw of Innovative Design is the opportunity for members to pursue real client work and develop their portfolios outside of their typical class curriculum. As president, I helped to oversee the 7 creative service teams as they tackled 14 projects+ every semester. By providing client services, members continuously hone their skills in photography, branding, illustration, web development, UI/UX, and much more. Featured below are some stellar works created by our talented members over the last 3 years!

Other projects